ASEAN Tourism to Launch Visit ASEAN@50: Golden Celebration

In 2017, ASEAN will celebrate its 50th Anniversary. In celebration of this remarkable milestone, the ASEAN national tourism organisations have jointly developed a tourism programme under the theme “Visit ASEAN@50: Golden Celebration”.
Visit ASEAN@50: Golden Celebration will highlight ASEAN’s best 50 festivals and 50 most unforgettable travel experiences, whereby visitors will enjoy a wide range of ASEAN tourism products through diverse destinations, culinary, events, and engagements with local communities.
Targeting major regional and long-haul source markets – such as: China, Japan, Korea, India, Australia, UK, Germany, Russia, the UAE, USA and Canada, Visit ASEAN@50: Golden Celebration is targeted to achieve 121 million international visitor arrivals to the region by the end of 2017; increase tourism receipts to USD 83 billion.
The official pre-launch of the Visit ASEAN@50: Golden Celebration campaign was spearheaded by ASEAN Tourism Ministers and Leaders at the recent ITB Berlin on March 10, 2016.
For more information on the campaign of Visit ASEAN@50: Golden Celebration please contact Ms. Dee Suvimol Thanasarakij, ASEAN Tourism Marketing Coordinator at email: deesuvimol@gmail.com.
Press-release at the official ASEAN web-site