ASEAN and associated entities strengthen efforts to reach people

To enable the ordinary ASEAN citizens to tap on the opportunities that ASEAN brings, the ASEAN Secretariat and other entities associated with ASEAN discussed how to increase collaboration and synchronise efforts in expanding outreach.
The discussion focused on ASEAN branding, leveraging the 50th anniversary of ASEAN as a momentum to foster collaboration among ASEAN entities and amplify awareness to the citizens of ASEAN. In his remarks, AKP Mochtan, Deputy Secretary-General for Corporate and Community Affairs of ASEAN underlined the importance of human interest stories in order to show how ASEAN citizens’ lives are enhanced due to ASEAN uniqueness, diversity, inclusiveness and connectivity.
The retreat was attended by representatives from ASEAN Secretariat, ASEAN Foundation, ASEAN Centre of Energy, ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management, ASEAN Inter-Parliamentary Assembly, ASEAN Business Advisory Council, ASEAN Centre for Biodiversity, ASEAN Institute for Green Economy and ASEAN Supreme Audit Institution. It was supported by the German Government in collaboration with the ASEAN Secretariat.
Press-release at the official ASEAN web-site